Winchester SEO Consultant

Location, experience and reliability. First of all, I live and work near Winchester so you’ll be dealing with someone you’ll actually be able to meet and not always at the end of a phone/over Zoom. Clients tell me this matters – and I prefer face-to-face (restrictions permitting of course) as quite often SEO is about working out HOW to get something done rather than WHAT to do.

Next, I’ve been doing this work for over 10 years as an independent consultant and before that in global digital marketing roles at Dell and Nokia. I’ve worked on all types and sizes of websites and at heart, I’m a business person, the same as you.

Lastly, I pride myself on my reliability. If I say something will get done, it will. There’s no delegation or account managers or even an office admin – it’s me you’ll be dealing with.

Because there are a lot of scammers and low-quality SEO practitioners out there. Do you want to trust your website – which quite often means your business – to one of those? I expect not.

These practitioners often use automated tools and out of date tactics to deliver what they feel to be a professional service. Your inbox is full of these full types of cold-calling emails I expect.

A more professional method builds a customised plan to suit your requirements – both for budget and timescales.

It’s a minefield out there, you need help so you start to search and soon get overwhelmed with Ads and a million results. So, how do you choose?

Talk to them about their previous work and success with clients like yours – either in size or in industry. If they can grow traffic to a company site like yours, you can be confident that they can help you too.

You should also find out which methods the agency uses to deliver its service. Ask what they have done for other customers in your industry – the same strategies should also help you.

Also, be wary of agencies claiming to be “Google Certified”. There is no official Google certification for SEO – there is for PPC but that’s a different ballgame.

They don’t include anything – because I don’t offer packages. Each business is different, with different challenges and different competitors (who may or may not be doing a good job of their own SEO).

Thus, each company needs its own plan – which I work with you to build. You might be starting from scratch, migrating from an old site to a new one, or even have had a bad experience with a previous agency.

Those three things need a different approach with differing amounts of time required.

Great question. These days there are 2 main answers.

Quick wins can often be had by enabling search engines to see, understand and index your content more effectively.

Secondly, if it’s more a case of careful optimisation and content improvements then this can take 3-6 months (even longer). The web is big and ever-changing – Google is quick but does need some time to understand your site as things change.

When thinking about how much to spend, consider how fast you need to see results and how good (or bad) your current traffic is.

SEO is a medium to long-term investment and is usually priced on time. I find most clients need 1-2 days a month – often more at the beginning when the project starts – but there isn’t a hard and fast answer.

This is why packages don’t usually work. For budgeting purposes, think of 5-10% of your company revenue. A study from a trusted US-based agency suggests this is a good number.

Is this right for you? I don’t know – talk to me and we’ll find out. If I can grow your traffic by 20-30% in 12 months, what does that mean to you as a business?

Google holds a huge lead in market share for search globally and it’s estimated they process around 60,000 searches a second (!) of which they see 15% of these searches as unique – never seen before, which is mind-boggling to me.

Getting in front of prospective customers and being visible on the SERPs is important to any business.

People tend to search for the answer to a problem, it’s my job to get your website high up for the answer to that problem. Remember too, that many users don’t click Ads, so the Organic results matter.

As discussed above, there are many companies out there delivering a poor and often expensive service.

I’m different as you have complete accountability with me. There’s no delegation, and I have the experience and trust to deliver a superior service.

This doesn’t mean sky-high London agency prices either, most companies I work with spend around £1000/month. If there’s a problem or a question, pick up the phone and I’ll sort it out or explain.

Possibly! I’ve many good quality keywords bringing good traffic ranking first for my clients.

It’s important to have some perspective though. If you are selling TVs it’s going to be tough to outrank the big players in that market, if not impossible to be honest.

SEO is often about ‘picking the right fights’ and finding good quality search terms that you can rank for. Starting here and moving to the bigger terms as SEO improves is quite often my advice.

If you are in, say 3rd or 4th position then yes, I can work to move this even higher.

Very simple. Contact me and let’s talk. If we do agree to work together – and not every client is a good fit (this works both ways too of course) then I’ll need access to tools such as Google Search Console, Google Analytics and a log in (if possible) to the back end of your website.

For bigger sites, an introduction to your developers is needed too. All of this doesn’t take too long and I don’t charge for this onboarding process. My reasonable rates start when the work starts in earnest.