Search Engine Optimisation
Boost Your Organic Search Rankings
Hampshire based SEO Consultant
Why SEO matters
Good SEO grows the online visibility of your website in the search results of Google when a prospective customer searches for your product or services, not just the name of your business. Because of this companies can spend thousands on their SEO as this traffic they receive from Google is free. You don't pay for this traffic - and most sites receive the bulk of their traffic this way - you're paying for the expertise to be found in the first place for relevant keywords to your business, helping you connect with your target audience.
Search Engine Optimisation does take time & does need constant attention. The web is always changing, as search engines tweak & alter their algorithms, so even when the bulk of work is done monitoring & tweaking pages is essential. Bear in mind too that you could have everything done brilliantly and then a competitor invests in a large scale SEO project and your rankings & traffic start to decline. A good digital consultant will help you ride out these waves by future proofing your website & spotting these developments whilst they are happening - not when it's too late.
Long Term Benefits
Below is a real chart from Google Analytics for a social marketing client I worked for in 2017-18. This website had gone through a rebuild/migration & was struggling to recover its previous traffic levels. My SEO services doubled their online traffic in a 9 month timescale & continues to grow, delivering tangible results to their marketing & business goals.
This is a good pointer to the eternal question - how long does SEO take? Well, the classic answer is "it depends", but expect at least 4 months before seeing any changes.
Get started today & give your online marketing the boost it deserves.
These are the real "nut & bolts" type things. If your website is a house, these are the foundations. You might not be able to see them, but a problem here & the whole thing can fall down. Problems here can hinder all other facets of SEO.
An in-depth report covering all aspects of SEO - my audits highlight the fundamental aspects of your website's performance that are preventing you from ranking & creation of a plan to solve. Free tools do not provide the level of analysis required.
From meta tags to content to usability, on-page optimisation is vital to improve the ability of a site to rank well. On-page determines how you are seen in search results and also why people may, or may not, click on your result.
Link Profile Assessment
Any website needs good quality backlinks in order to improve visibility in search. Where are yours coming from? How & where are your competitors getting their links from? Does your site have a Google penalty?
A deep dive to find the best keywords your pages should be optimised for to increase relevant traffic. Using specialised software, I'll get these keywords to improve your content & help you rank better for the products or services you offer - not just for who you are.
Your business needs a fast website. Fast sites not only have better rankings, they convert better. Don't be stuck in the past with a slow loading site, especially on mobile. I'll explain why it's slow & either optimise directly or work with your dev team.