Pay Per Click Advertising
Enhanced Google AdWords Results
If you’re currently advertising on Google, or thinking of doing so, I can save you money, increase your ROI & manage your account the correct way. Google Ads (AdWords) does work, but it’s easy to waste your budget & not see the return on investment you need to be profitable. Don’t be one of those advertisers, be one of the success stories I currently manage.
Choose The Right PPC Consultant
As an approved Google partner and with many years experience you can be assured I will treat your budget with respect, whilst delivering great results. Working directly with me instead of a larger Agency gives you greater accountability plus access, at any time, to the person right at the front of your campaigns.
Setup new PPC campaigns properly or fix current campaigns you may be running. Default settings are often wrong & ongoing optimisation is really where the returns are made. Google Ads is ever changing, keep on top of all the news.
A deep dive on your account structure, campaign settings, keyword match types, Ad copy itself and many more aspects. Audits are for more complex accounts and those spending over £3000/month generally but can be run on any account.
Ad Copy Variant Testing
Using specialist software, I'll run advanced A/B testing on all elements of an Ad to statistically find a winner based on the required results. This is repeated & repeated to really drive the finer points of conversions or leads for your account.
For eCommerce clients, I'll setup & manage a fully optimised Shopping campaign to target buyers who want to purchase a product you sell. Shopping Ads appear above text Ads & comprise an image & a price with a link. Be seen here with the right product at the right time.
The Google Display Network (GDN) is a huge collection websites and properties to allow you to reach direct response goals & is great for increased brand awareness. Be visible when potential clients are in this phase or even looking at competitor sites, but not yours.
Target, without stalking them, users who have been to your site but not completed a goal with optimally configured re-marketing campaigns or upsell & cross sell to those who have bought & would benefit from another product or service.